The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups
大公司也可以像小企業那樣創新！
http://www.amazon.com/dp/B00HE68IHA
Blurb:
The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps.
There's certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence.
Table of Contents
GETTING STARTED
Introduction: A Road Map for Corporate Innovation–Big and Agile Beats Anyone
Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs
PHASE ONE: THINK BIG
Rule 1: Context Is Worth 80 IQ Points
Rule 2: Embrace Your Doomsday Scenario
Rule 3: Start with a Clean Sheet of Paper
Case Study: Carmakers Must Take a New Road
PHASE TWO: START SMALL
Rule 4: First, Let’s Kill All the Finance Guys
Rule 5: Get Everyone on the Same Page
Rule 6: Build a Basket of Killer Options
Case Study: Auto Insurance in a World Without Accidents
PHASE THREE: LEARN FAST
Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan
Rule 8: Remember the Devil’s Advocate
Case Study: Are Hospitals DOA?
Conclusion
Afterword: Moving From Innovation to Invention
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